Start with what goes into it.
Choose a starter template for ceramics, candles, jewelry, apparel, or more. Make the categories your own and assign a share to labor, materials, overhead, and what keeps your shop going. Every template totals 100%.
Small shops. Full stories.
Your price has
a story.
Let it speak.
The hands, the materials, the little studio. Show shoppers what their purchase supports with a simple, human breakdown beside every product price.
Where It Goes by Good Agora · Built for independent makers · Shopify first
Behind every purchase
A person. A craft. A livelihood.
Our promise to small shops
Your story, not ours No personal shopper data Simple by design
From a number to a narrative
Less explaining.
More understanding.
You know what your work is worth. Give shoppers a clear window into why.
One template. Your whole collection.
Assign by collection, product type, tag, or individual product. Give a special piece its own override. Percentages become dollar amounts automatically, down to the cent—even across variants and sale prices.
A small button. A bigger story.
Shoppers open a warm, simple breakdown right beside the price. Choose exact dollars, rounded amounts, or percentages, and add a line about the person behind the product.
Your categories. Your percentages. Your choice of what to share.
A shopper’s viewIllustrative example
Handmade ceramic mug
Where it goes
$48From clay to your morning coffee—here’s what goes into this piece.
- Maker’s labor 45%
- $21.60
- Clay & glaze 17%
- $8.16
- Studio & utilities 10%
- $4.80
- Packaging & shipping allocation 13%
- $6.24
- Keeps the business going 15%
- $7.20
Item price only. Taxes and shipping charges at checkout are separate.
Illustrative figures, not a real shop’s costs.
Where It Goes by Good Agora
Not a justification. An invitation to see the work behind the thing.
Small-business-sized pricing
Start small. Stay independent.
Free for up to 10 products. Paid plans include a 14-day trial; annual billing gives you two months free.
Free
$0
Up to 10 products, all core features, and the Where It Goes by Good Agora link.
Pro
$9 / month
Unlimited products, all display options, image exports, and aggregate analytics. Small Good Agora link included.
Plus
$19 / month
Everything in Pro, optional link removal, per-product shop stories, QR tag exports, and priority support.
Shopify subscriptions are billed through Shopify. Non-Shopify billing uses Stripe. Platform and export availability follows our staged rollout.
Free
For individuals getting started
$0/month
- 1 workspace
- Up to 3 team members
- Basic analytics
- Community support
A little clarity
Good questions.
Straight answers.
Proudly made. Clearly priced.
You make something meaningful.
Let shoppers see it.
Bring the story behind your price to your independent shop.